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Company Profile

FOUNDER / CHAIRMAN

Mr. Sim Keng Chor

- STARTED SINCE 1979

With 40 years of industry experience & commitment, Syarikat Logam Unitrade is now a one-stop solution centre for our customers in various industries.

Syarikat Logam Unitrade was founded in the year of 1979 by Mr. Sim Keng Chor and incorporated in the name of Syarikat Logam Unitrade Sdn. Bhd. on 5th January 1984. The company is principally engaged in the trading & distribution of plumbing and engineering hardware, building materials, imports & exports.

- SUPPLY AND DISTRIBUTION

We mainly distribute products to Hardware Dealers and also supplied to Plumbing, Fire Protection, Air-Conditioning, Water Treatment, Electrical & Civil Contractors.

Over the past thirty-six years, the company has established a wide customer base that includes customers in retail, construction, engineering, manufacturing, oil and gas.

- STRENGTH & CAPABILITIES

Over the past few years, we have been growing consistently and constantly expanding our product range and customer base.

Our growth strategy is simply “Satisfying Customer Needs”. We have the infrastructure and facilities to support large scale projects.

1. INTEGRITY

Integrity is fundamental to good, sustainable business. We are honest, truthful, trustworthy and professional. We act with honor and sound judgement.

2. RELIABILITY

We take pride in our actions and take responsibility for outcome & results. What we do and how we do it is important, as it impacts people, businesses and the environment.

3. INFINITE POSSIBILITIES

We seize every opportunity there is to learn, grow & develop, both personally and professionally. Everyday, we strive to become better than yesterday.

We strive to be the leading supplier and distributor of construction materials, specifically pipes, fittings and valves, in Malaysia through our dedications and commitment to support our customers with top quality products and services. We also aim to continuously develop, expand and improve our products, customer service and team of professionals.

~ OUR MISSION ~
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